Advertisers spend north of $6 billion a year in billboard advertising, according to the Outdoor Advertising Agency of America, so it must work. It must be getting the message out to harvest all those consumers.
Each of us is a walking billboard. We are advertising messages all day about who we are, what we do and how we respond to the world around us.
And consumers are watching us. Prospective Kingdom sons and daughters watch every move we make. Listen when we speak. Especially those in our sphere of influence. Especially new believers. Especially non-believers. Those who, for whatever reason, have not made a decision to accept Jesus as their Savior.
They want to see our responses to things happening around us.
What message are they getting from us? Do they see us loving one another? Do they hear us encouraging others? Do they observe us helping others? Serving others? Putting the interests of others ahead of our own?
If our billboard is going to be attractive to those who see it, we better make sure our message is consistent with the good news of the Gospel.